Location: NY, NY Office: Hybrid
About our client: Our client is a series C funded B2B/B2C Big Data/AI/Real Estate startup. They are revolutionizing the real estate industry by harnessing the power of AI and cutting-edge technology with a mission to democratize data and streamline the house-hunting journey.
About the role: As the VP of Marketing, you will report to the CEO and function as a critical member of the company’s leadership team. You will be responsible for setting the brand strategy and ensuring flawless execution across all brand and performance channels. You will have the opportunity to positively impact the business by telling the brand story and driving sustainable growth through performance channels.
What you will do
- Deliver results with web-based/SAAS products and services at their core
- Drive a creative and media strategy, and enjoy getting your hands dirty
- Lead a small and scalable team inclusive of brand id, content marketing, social media (paid & organic), CRM, and SEM
- Position our client as a leading brand and ensure our story is positioned thoughtfully throughout all channels while achieving growth KPIs. Develop and implement high ROI marketing acquisition programs, including online/mobile marketing, direct/email marketing, search engine optimization, social, and partner marketing
- Provide analytical insight into customer acquisition, behavior, and characteristics to identify and engage prospects to ensure a steady increase in new customers and retention
- Lead the collaboration between marketing, product, and sales teams to devise an effective product & brand marketing strategy and ensure consistent brand behavior at all consumer touchpoints.
- Develop, articulate, and unify the artistic direction of the brand vision and strategy internally and to the marketplace
- Design and execute dynamic experiences bringing all aspects of the brand to life through strong content, partnerships, media, PR, advertising campaigns, etc.
- Partner with the Product and BI teams to monitor user analytics, conduct user research, identify problems and opportunities within the funnels or core product and collaboratively develop solutions
- Recruit, lead, and mentor a team to achieve performance goals
- Stay ahead of the industry in terms of new tools, technologies, and best practices, regularly testing new ideas to help the business grow more efficiently
We are looking for:
- 10 years of marketing experience with at least 3 years of strategic marketing leadership role at a US-based B2B2C companies with SAAS & web-based products and services at their core
- Demonstrated success leading and growing a high-performing B2B2C marketing team
- Experience building successful CRM programs that deliver long-term value
Personal Characteristics
- An energetic, ambitious, and purpose-driven individual who cares about maximizing company growth and working collaboratively towards goals
- High level of intellectual horsepower and business acumen
- An impact player who is passionate about being an integral part of the fabric of the organization long term
- Analytical thinker; an individual who thrives in the use of data to drive decisions
- Intellectually curious and excited about coming to work to build something great, motivated by the product and the team
- Trustworthy and a respected member of the organization
- Able to roll up one’s sleeves and get involved in the work versus purely playing a strategic executive role
Benefits: You will be part of a dynamic team and have the privilege to work for a company that is building the infrastructure of the future. They offer a competitive compensation package, which includes: comprehensive health, dental and vision insurance, life insurance, generous PTO, happy hours, parties, and events to insert joy into the workflow, and most importantly, great people, growing market and a real opportunity for success. Role is hybrid office/work from home.
Compensation: competitive base salary/comp structure + equity + employee benefits