About our client: Our client is a leading Saas platform for enterprise companies seeking innovative marketing and communication tools.
About the opportunity: They are seeking a strategic Product Marketing Manager to join their innovative Marketing team! In this role, you will develop the positioning, messaging, and go-to-market strategy for products that empower unique experiences. Y
Responsibilities for the Product Marketing Manager role:
- Develop go-to-market programs with the VP of Marketing by segments, personas, verticals
- Define and own messaging and market differentiation per target audiences
- Manage the product and solution launch cycle and create collateral to bring new features to the market
- Produce sales enablement materials and trainings
- Produce thought leadership and product-related materials in the form of blog articles, whitepapers, eBooks, videos, web pages and other marketing collateral
- Assist the marketing team in planning and executing demand and lead generation campaigns
- Produce customer lifecycle and customer marketing content to drive adoption
- Develop messaging and positioning for solutions and services
- Research and report on buying trends by role and by segment
- Develop solution- and segment-specific collateral and content to drive all stages of the buying cycle
- Build and implement campaigns and programs to drive growth within target segments and roles
- Develop case studies highlighting transformational projects at some of the world’s leading brands
- Partner with field enablement teams to ensure sales teams are able to effectively position and sell solutions and win competitive deals
Ideal Qualifications:
- 3+ years of professional experience, with 1+ in product marketing, solutions marketing, or product-focused content development or communications roles
- Open to travel often to Israel to work closely with the product and data teams
- Relevant experience in product marketing
- Experience in developing presentations and messaging
- Demonstrated expertise in writing short- and long-form product marketing content
- Proven ability to produce high-quality output under tight deadlines, with minimal guidance
- Proficiency writing about technology solutions, ideally for a marketing persona
- Excellent verbal, written, and interpersonal skills
- High attention to detail
PERKS:
- Comprehensive insurance package at no out of pocket cost to the employee, 401k, Pre-tax commuter benefits, and a generous vacation policy.
- Dog-friendly office!
- Prime office location
- They are a company that loves our food. They have a fully stocked fridge and pantry and bi-weekly catered breakfast and lunch.
- We have quarterly bonding activities and lunch and learns where you can share unique talents or interesting things they have learned.
Compensation: $100,000+ base salary, options+ competitive employee benefits