Product Marketing Manager

Product Marketing Manager
April 5, 2019 Carolyn Granieri

About our Client: Our client is a high growth Saas platform for enterprise clients with a focus on change management, learning and training. They are currently building out their NYC office and offer a fun office environment, full benefits, matching 401k, and more. They are well funded and offering an amazing opportunity to make an impact with an early stage startup.

About the Product Marketing Manager role:  The Product Marketing Manager will be the liaison between the Marketing, Sales, and Product Teams. Reporting to the CMO, this role will communicate the unique value proposition of the platform and design/implement enablement tools and programs that support sales in growing the book of business.

Responsibilities for the Product Marketing Manager:

  • Communicate the business value proposition of the products internally to the Product Marketing, Business Development, Account Management teams, and external to prospects and clients.
  • Develop impactful messaging and collateral about customers and campaign results in case studies, testimonials, presentations, and thought leadership that promote the platform to customers.
  • Be the “Training Guru” and devise sales enablement programs for the global sales teams that ensure they are adequately trained and comfortable bringing the products to customers.
  • Foster strong relationships with customers to develop key use cases and customer success stories.

Requirements for the Product Marketing Manager:

  • 5+ years’ experience in digital/ technology product marketing (or equivalent) role.
  • Bachelor’s degree in English, Journalism, Communications, Technical Writing, or equivalent
  • Deep knowledge in sales processes, customer lifecycle management, and performance measurement.
  • Proven ability as an articulate product evangelist with internal teams and external prospects/clients
  • Demonstrated track record taking ownership of new programs resolving complicated issues
  • Proven success in a fast-paced, high output working environment
  • Demonstrated ability to think conceptually as well as engage in the detail.
  • Strong, analytical problem solver with a common sense and practical solutions orientation.
  • Strong attention to detail, editing skills, analytical skills, and thorough understanding of technical documentation.
  • Data-driven approach to prioritization of writing efforts and validation of results (ROI).
  • Great listener to understand the needs of the business and can convert product specifications into clear and easily understood features and functionality for the marketing and sales teams.

Benefits:

  • Competitive salary
  • Health and wellness initiatives
  • Employee Options Plan, meaning all employees have a financial stake in the business
  • Generous paid time off policy
  • Generous staff referral program
  • Job-related training in-house
  • Snacks, coffee and drinks

Compensation: competitive base+ options+ competitive employee benefits

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