About our Client: Our client is a high growth NYC Saas startup offering a cyber security and saas technology that protects the customer online shopping experience.
About the Role: The Marketing Automation Manager will develop and lead campaigns, execute strategy into briefs, and implement reporting processes.
About You
- 3+ years experience working with email automation and content management platforms.
- Experience with delivery of marketing automation projects, implementations and integrations (CRM).
- Hubspot experience.
- Expertise in marketing automation/setting up nurture and content flows, in addition to custom campaigns.
- Experience in demand generation, lead nurturing, and drip campaigns.
- 2+ years of experience with HTML emails and templates.
- WordPress experience a plus.
- Bachelor’s degree with a major in marketing, advertising, or related field required.
What You’ll Do
- Build and maintain all the marketing automation workflows and define and report on campaign performance.
- Test and analyze workflow, content, lead scoring, and tactics for improvement.
- Work with the marketing team to strategize and build nurture programs that move leads through the buying process.
- Own and manage customer database, constantly exploring new methods for list growth.
- Design, build and manage a variety of automated email marketing campaigns.
- Assist with the lead management process which includes capturing, qualifying and passing leads.
- Make decisions with marketing leadership on customer segmentation strategies.
- Execute regular A/B tests.
- Own data management including database segmentation, lead list management/upload and lead qualification processes.
- Own analytical reporting for lead acquisition, list size, website traffic, funnel conversions.
- Create and implement webinar sales funnels and program content delivery.
- Define and drive strategy to increase engagement and acquisition.
Benefits
You will be part of a dynamic team and have the privilege to work for a company that is building the infrastructure of the future. They offer a competitive compensation package, which includes: comprehensive health, dental and vision insurance, life insurance, generous PTO, happy hours, parties, and events to insert joy into the workflow, and most importantly, great people, a growing market and a real opportunity for success.
Compensation: competitive base salary, bonus + options+ employee benefits