About our client: Our client is a high growth NYC Saas startup offering performance and engagement solutions that help companies maximize the value of their employees. They leverage employee and customer data to blend real-time performance management with personalized microlearning and advanced gamification, They are currently building out their NYC office and offer fantastic office culture, full benefits, matching 401k, and more. They are well funded and this is an great opportunity to get in early and make an impact!
Our client is looking for a Head of Content Strategy. The ideal candidate is a must be an outstanding idea generator and problem solver with excellent communication and organizational skills. In this role, you will work closely with marketing and cross company stakeholders to develop on-brand messaging, high-performance demand generation content, social media posts, thought leadership, and customer programming.
You will also closely align with content writers and outsourced agencies to maintain consistent messaging for our products, and you will coordinate day-to-day content activities.
- Develop content strategy and ensure its execution by owning, publicizing and monitoring adherence to a monthly content campaign calendar.
- Develop and work with agencies and outsourcers to develop, focused, effective, and engaging content that will build and sustain a following within our target markets.
- Produce a wide variety of media such as (but not exclusive to) blogs, eBooks, practical guides, video ads, vlogs, podcasts, webinars, social posts, etc.
- Support copywriting for our website, ads, client communications, and collaterals
- Research and connect with relevant industry thought leaders and in-house specialists to identify stories, trends and topics that will fuel your content outputs.
Requirements:
- Extensive experience creating great content in B2B companies
- BA/BS or equivalent working experience
- Executive presentations on the program approaches and results will be required
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
- Experience with wordpress, Google analytics, Slideshare, and the top social channels
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales
Compensation: competitive base salary, bonus + employee benefits