About our client: Our client is a global SaaS cybersecurity company disrupting the ad-verification space. The company’s mission is to help sustain the digital ecosystem by protecting leading advertisers from the risks of online advertising and helping them restore confidence in the space.
We are looking for a Director of Demand Generation with a strong focus on Account-Based-Marketing, to lead demand creation strategies, nurture and conversion efforts in support of company revenue goals. This role is responsible for developing and implementing marketing programs that lead prospects through the marketing funnel and optimize lead conversion. It is a highly collaborative role, working alongside Product Marketing, Sales, and all other GTM teams, to build the pipeline, support growth and achieve revenue goals. We are looking for a highly competent and motivated individual who wants to grow with the company and has experience in fast-paced environments
REQUIREMENTS
- Prospect and build a pipeline that will exceed quotas
- Build and scale ABM efforts to support enterprise account growth
- Maintain and grow a robust inbound lead generation strategy.
- Responsible for all outbound lead generation activities
- Leverage content marketing, email marketing, webinars, website, social media and paid programs in order to create a high-quality demand funnel.
- Manage nurturing programs
- Use technologies and methodologies such as A/B Testing, dynamic content and more, in order to optimize and measure the demand funnel.
- Lead paid marketing efforts to target enterprise prospects, primarily across LinkedIn and Facebook
- Identify, recommend and pursue new tactics to reach specific target markets.
- Assist Sales teams as needed by creating targeted lead-lists.
- Manage KPIs, reports, dashboards and weekly analytics.
- Work closely with sales to create to implement a scoring strategy in conjunction with demand generation efforts
Qualifications:
- 6+ years of demand generation experience at a B2B SaaS company
- An analytical individual who is comfortable tracking and reporting on campaigns
- Performance/results-driven mindset
- Experience with inbound and outbound marketing strategies
- Experience with in building and scaling enterprise ABM programs
- Knowledge and experience with marketing automation tools, and Salesforce
- Experience running a robust marketing tech stack and marketing operations
- Thrives in a fast-paced and evolving startup environment
- A resourceful, driven and resilient attitude
- A high degree of organization, accuracy, and detail
- Good technical skills
- Independent, hands-on approach
Benefits: You will be part of a dynamic team and have the privilege to work for a company that is building the infrastructure of the future. They offer a competitive compensation package, which includes: comprehensive health, dental and vision insurance, life insurance, generous PTO, happy hours, parties, and events to insert joy into the workflow, and most importantly, great people, growing market and a real opportunity for success. Role is hybrid office/work from home.
Compensation: competitive base salary, bonus, options + employee benefits