About our client: our client is a startup saas platform that enables brands to connect through a digital marketplace.
About the role: As a Content Marketing Manager, you’ll be a mission critical part of their efforts to educate, engage, and retain the brands in the network. You’ll be responsible for creating, editing and distributing content across media types to support the platform. You will use technology, analytics, and community commitment to building stronger, more impactful content that drives acquisition and engagement. In this role, you will be working closely with the Product and Customer Success teams to position our client as a thought leader in the marketing space.
Responsibilities
- Create and help develop strategy for marketing and educational content like case studies, white papers, feature education and microsites to attract new customers and educate current users
- Develop programs and initiatives that educate and inspire users to engage with the platform; define associated KPIs, benchmarks, and targets
- Work with Customer Success team to maintain platform Knowledge Base and keep customers informed of new features and product developments
- Define social media strategy, in line with the goal of educating and motivating customers and to further the commitment to the social media objectives of the customers
- Manage the blog and work with Growth Marketer on thought leadership and SEO strategies; overseeing freelancers or copywriters as needed
- Support in-product copy development and management of transactional emails
- Drive optimization, test different strategies and deliver incremental improvements
Qualifications
- A Bachelor’s Degree
- 4-6 years of experience building and executing content-focused marketing and campaigns for a B2B tech company. Startup or small company experience strongly preferred
- Exceptional writing, curating and editing skills, with a keen eye for storytelling
- Demonstrated excellence in developing different types content with varied brand voices and objectives, including technical content, short-form copy and long-form white papers
- Ability to develop marketing strategies using both quantitative and qualitative insights
- Exceptionally strong project management skills combined with the ability to think analytically and work cross-functionally with Product and Customer Success and Design teams
- Social media management experience
- Experience in distilling seemingly complex information into clear, concise explanations
- An entrepreneurial, self-motivated, ambitious, detail-oriented, data driven and organized mentality
- A strong work ethic, collaborative and flexible mentality with a hunger to learn
Why you’ll love this job
They are a small team that enjoys working hard, getting a lot done, and having fun. They look at a huge range of businesses and work closely with a select group to help them grow. As a result, they provide an outstanding training ground for both aspiring investors and entrepreneurs.
Also:
– Their co-workers are a close-knit, intelligent, and motivated team
– Unlimited PTO so you can take the time you need
– They offer a competitive health, dental, and vision insurance for employees and their dependents
– Commuter and FSA pre-tax benefits
– Summer Fridays from July 4th Weekend to Labor Day each year
– You’ll love where you work. They have a bright and modern collaborative office space located in the heart of Soho, which they share with some of their exciting companies. They co-work with their portfolio companies and encourage cross-team learning.
– A vibrant and active culture including weekly catered lunches and breakfasts, happy hours, sporting events, and a book club.
Compensation: competitive base+ competitive employee benefits