About our client: Our client is a SaaS performance management solution that leverages employee and customer data to blend real-time performance management and seamlessly integrate with all major enterprise systems. They are well funded, have a great work/life culture, headquartered in NYC and growing!
About the role: Our client is seeking a creative and data-driven Content Marketing Manager with a passion for content-led growth to develop and execute the content strategy. This role is pivotal in establishing the brand as a thought leader and channeling demand through compelling and engaging content.
Responsibilities:
- Develop and execute a content strategy aligned with business objectives, including targeted verticals and personas
- Create high-quality, engaging, differentiated content across various channels including website, blog, social media, email
- Develop and optimize digital ad copy and landing pages
- Collaborate with marketing and design on the creation of video content
- Collaborate with design, sales, and marketing teams to ensure content aligns with brand guidelines and campaign objectives
- Leverage data and analytics to measure content performance, identify trends, and optimize content strategy
- Own the content creation and production workflow
- Integrate content programs with brand campaigns to drive brand to demand
- Stay up to date with industry trends and best practices in content marketing
Requirements:
- 5+ years of content writing experience
- Proven track record in content marketing with a focus on driving growth and lead generation for B2B SaaS
- Strong understanding of SEO, content optimization, and content distribution channels
- Excellent writing and editing skills with the ability to create compelling content for various audiences
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present campaign performance
- Creative thinker with a growth mindset
- Experience with WordPress, Hubspot, Google analytics, and workflow management tools
Benefits: Our client provides a reasonable range of compensation: $100,000-$120,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. Benefits include discretionary (unlimited) PTO; health care, dental, vision and life insurance + voluntary coverage options, 401k; hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups and more.