Location: NYC, NY. Office: Hybrid
About our client: Our client is well funded and high growth NYC saas startup offering cybersecurity solutions for the digital media landscape to prevent and eliminate fraudulent and invalid internet traffic. They are currently building out their NYC office and offer fantastic office culture, full benefits, matching 401k, and more. This is an great opportunity to get in early and make an impact!
About the opportunity: The Marketing Manager will sit out of the NYC office. You will work hand in hand with our Marketing and Demand Generation team will become a key contributor to the success of the growing team.
Responsibilities:
- Leverage content marketing, email marketing, webinars, website, social media, and paid programs to create high quality demand funnel.
- Use technologies and methodologies such as A/B Testing, dynamic content, and more in order to optimize and measure the demand funnel.
- Work with external copy and creative resources to ensure adherence to the brand voice and visual identity standards and campaign themes with a keen eye for quality and results.
- Create content/blog posts on marketing topics to drive traffic and optimize campaigns.
- Identify, recommend, and pursue new tactics to reach specific target markets.
- Manage KPIs, reports, dashboards, and weekly analytics.
What we’re looking for:
- 2+ years of professional marketing/media experience, preferably at a B2B SaaS company
- Smart and metrics-driven.
- Familiarity with the marketing and advertising world.
- Experience in inbound and outbound marketing strategies.
- Experience in content writing and social media management
- Cross Industry demand gen experience – advantage.
- Experience with data driven marketing, advertising spaces – advantage.
- Experience with Salesforce – advantage
- Thrive in a fast-paced and evolving startup environment.
- A resourceful, driven and resilient attitude.
- A high degree of organization, accuracy and detail.
- Good technical skills.
- Independent, hands-on approach.
You’ll succeed in this role if:
- You can excel in a rapidly changing, hyper-growth, startup environment, as an entrepreneurial, self-starter and highly collaborative team member.
- Working with a small, motivated team and having the ability to have your voice heard on day 1 excites you.
- You have experience within a globally dispersed, multilingual team.
Compensation: competitive base salary, bonus + options+ employee benefits