About our Client: Our client is a high growth NYC Saas startup offering performance and engagement solutions that help companies maximize the value of their employees. They leverage employee and customer data to blend real-time performance management with personalized microlearning and advanced gamification, They are currently building out their NYC Marketing team and offer fantastic office culture, full benefits, matching 401k, and more. They are well funded and this is an great opportunity to get in early and make an impact!
Responsibilities:
Our client is looking to up its marketing game with a savvy, well rounded Sr. Marketing Operations Manager. The relevant candidate should be enthusiastic about technology and data and able to use the intersection of the two to support strategic planning, decision making, and campaign execution. This is a newly created high-profile role reporting to the Director of Global Marketing with visibility to senior management. You will need to be a self-starter that has built successful campaign management, tracking and reporting processes in the past and can bring best practices and experience to the table.
The Sr. Marketing Operations Manager will support the evaluation of current infrastructure – including the campaign execution process, quality controls in place, marketing tools, reporting, and implementing enhancements to drive improvements to campaign quality, speed of execution and pipeline growth.
Responsibilities:
- Campaign Operations: Support the re-architecture of how marketing campaigns are created, tracked and reported on. This includes marketing automation processes, CRM processes and data capture methods. Strong Focus on optimizing the lead management process and workflows, segmentation of audiences, attribution of campaigns and activities to revenue, and campaign planning and reporting.
- Marketing Automation Administration: Own our marketing automation platform (Hubspot) at the administrative level. This includes regular system audits, synchronization with our CRM (Salesforce) and the implementation/upkeep of new/existing integrations.
- General Marketing Operations: Provide ongoing support to our growing marketing and sales teams across the globe troubleshooting marketing technology issues, resolving data discrepancies, and providing structure governance to the team. This also includes creating enablement materials such as process documentation, slide decks and diagrams for both the marketing team and for support in the management decision making process
- Day to day Campaign Implementation: Own the technical side of implementing marketing campaigns and activities including, updating content on our website (WordPress), building and maintaining nurture cadences, tracking and updating display and search campaigns, setting up email promotions and more.
Requirements:
- 3-5 years’ experience as part of a global Marketing operations team for B2B tech companies – MUST
- Proven ability to build processes and ensure process compliance in a hypergrowth environment – MUST
- Strong understanding of Marketing processes, digital Marketing, web content planning and content lifecycle management. – MUST
- Strong experience with marketing automation systems (preferably Hubspot), Salesforce, and supporting marketing technology platforms – MUST
- Strong analytic and presentation skills – able to translate raw data into business insights and tell stories with data
- Experience with Google Analytics, Adwords, LinkedIn and other marketing platforms – Highly advantageous
- Bachelor’s Degree in a relevant field of study
Compensation: competitive base salary, bonus + options+ employee benefits