About our client: Our client is a high growth and well funded Martech startup that enables brands to connect through a digital marketplace and Saas platform. They are looking for an experienced Product Marketing Manager to be the voice of their clients and to lead the outbound marketing activities. This is the first Product Marketing Manager hire with huge opportunity for growth!
This role is a great fit for a strategic product marketer who wants to build and implement a profitable product marketing strategy from the ground up while also having a desire to support all other customer related communications including creating sales collateral, managing email marketing efforts and enhancing knowledge base material.
Responsibilities for the Product Marketing Manager:
- Lead and develop product positioning and messaging by understanding the brand, customer needs, product roadmap, market trends, and competitive landscape
- Work closely with Product and Customer Success teams to identify needs and establish key product requirements based on customer and market feedback
- Own the brand voice and customer related communications and marketing efforts
- Lead the go-to-market process: develop clear KPIs, manage and build insight-driven strategies, track launch performance, and report on ROI
- Work closely with Customer Success team to create sales tools, trainings, and materials to train teams on messaging, product capabilities, market landscape, and competitors
- Conduct market research and competitive analysis to make recommendations on segmentation and targeting strategies; be the go-to source for the company for product information, market trends, competitive differentiation, and customer references
- Support product releases with Knowledge Base documentation (overviews, how tos, etc).
Qualifications for the Product Marketing Manager:
- 4+ years of experience in B2B product marketing, preferably within high-growth SaaS environments
- Demonstrated ability to write high quality, engaging content
- Self-motivated and able to handle multiple competing priorities
- A strong work ethic, collaborative and flexible mentality with a hunger to learn
- Some management experience a plus
- Bachelor’s degree in a related field; advanced degree a plus
Why You’ll Love this Job: If you love startups, and are keen to grow and develop your skills, all while working alongside amazing colleagues, we want to talk to you!
They can promise:
- A close-knit, intelligent, and motivated team.
- Competitive health, dental, and vision insurance for employees and their dependents, including commuter and FSA pre-tax benefits.
- Unlimited PTO so you can take the time you need.
- Summer Fridays from July 4th Weekend to Labor Day each year
- Bright and modern collaborative office space
- A vibrant and active culture including weekly catered lunches and breakfasts, happy hours, movie nights, sporting events, and a monthly book club.
Compensation: Competitive base salary, bonus+ employee benefits