Data Analyst- Advertising Data

Data Analyst- Advertising Data
December 3, 2017 Carolyn Granieri

About our client: Our client is a high growth startup offering a digital technology, advertising, consumer relationship management, and big data platform for enterprise brand names across multiple industries. They are well-funded offering options, competitive base, bonus and full health benefits and creative/collaborative atmosphere!

About the role:  Our client is seeking an energetic, self-starter that combines an analytical mind with creative problem-solving skills to use advertising data to drive success. They are looking for a person who obsesses over details, thrives in a dynamic, fast-paced collaborative startup environment, and wants an opportunity to make a significant impact.

Responsibilities for Data Analyst:

  • Finding areas of opportunity to drive revenue in a digital advertising campaign.
  • Build analysis through data mining to identify advertising campaign trends/opportunities for product optimization.
  • Prove value to clients by developing data-driven stories in dynamic presentations.
  • Discover best practices to reduce subjectivity to further develop the product.
  • Develop reporting platform to provide unified view of results through dashboards and reports.
  • Maintain advertising data integrity by working closely with R&D to organize and store data in a format that provides accurate data and allows the business to quickly identify issues.
  • Package and present analytical findings and clearly communicate results and complex concepts to internal and external stakeholders
  • Support sales/ success management teams by providing data-driven industry overviews, information on research products, assisting with trouble-shooting and answering questions.
  • Become an expert in industry, customer and measurement methodologies.

Ideal Qualifications for Data Analyst:

  • Minimum 3 years of analytical experience in digital advertising environment
  • Experience working with ads data, specifically involving supply/pub dev data, analyzing campaign data, social media campaigns, programmatic ad campaigns, digital advertising etc.
  • Must have: intermediate to strong database skills (SQL, MySQL, NoSQL, Splunk, etc.)
  • Must have: intermediate to strong BI & Analytics Tools (Tableau, MicroStrategy, SAS)
  • Must have: MS Office: Advanced Excel (Pivot tables, advanced macros, etc.) and PowerPoint
  • Must have: Web analytics tools: Google Analytics, Omniture, DART, Coremetrics, etc.
  • Nice to have: Open source statistical software: R or Python (similar to SAS, SPSS, etc.)
  • Competency in statistical analytic techniques: time series data analysis, forecasting segmentation, univariate/multivariate statistical analysis, various metrics and key performance indicators, research/test design, significance testing, hypothesis testing, variance/growth calculations, ROI
  • Handle multiple projects in a fast-paced diverse environment
  • Can generate consistently accurate reports for translating data into actionable insights
  • Experience with data visualization and/or an eye for design a plus
  • Proactive, independent thinker with high energy and positive attitude
  • Willingness to take coaching for continuous personal development
  • Experience working with distributed team of managers, project managers and technical support.
  • Bachelor’s degree (B.A. or B.Sc.) or equivalent.

Salary

$70,000-$90,000 + bonus + equity

Location

New York NY

Apply For This Position